On June 13 2017, our National Cycling Manager Travis Eddie flew down from Queensland to our head office in Adelaide. We were preparing for the launch of our new cycling retail range, Blackchrome Collection.
LOCATION LOCATION LOCATION
Nicknamed Old Freeway or Eagle on the Hill, this was once South Australia’s busiest (and only) freeway. Now a quiet road littered with abandoned service stations, this is a hotspot for cyclists, longboarders and motor enthusiasts (all of which we saw on our shoot) due to hairpin corners and views over the city. The slow traffic flow made it perfect for us to get the shots we needed!
As mentioned, Trav came down to help us with the photoshoot. To model our female kits, Victoria Veitch (from the Mercedes-Benz Adelaide Blackchrome Women’s Cycling Team) was kind enough to give us some of her time. Victoria and her team actually helped us develop our women’s cycling range, by testing and wearing our products.
Our Rails design is available in a Men’s Pro Fit. Our Pro Fit range is our most premium kit, and has been specifically created for professional cyclists and elite cycling teams. It features our highest quality fabrics and technical features.
Choose between a blue or white option. Our blue Rails design was featured in a photoshoot for a preview of the Velothon Sunshine Coast, so we only needed to photograph the white Rails kit in this photoshoot. Trav nailed it with his matching helmet and shoes!
The Women’s version of our Core design comes in our Pro Fit Jersey and Performance Fit bibs. The Men’s version comes in our Pro Fit. Don’t forget the socks! All of our Blackchrome Collection designs feature matching sublimated socks. The coolmax foot is available in three sizes. The ribbed polyester spandex Airtech fabric holds the sock firmly and comfortably in place.
Our Illusion design is available in a Men’s Performance Fit. Our Performance Fit range has been specifically created for cyclists who are seeking excellent fit and comfort, no matter how long the ride. It has been optimised for a firm fit using high-performance fabrics, with technical features.
Spectrum is a women’s design, available in a Performance Fit. Our women’s range is developed by women, for women. The jersey is designed to be a firm fit, but has the flexibility to order up or down a size, to obtain the fit you are comfortable with. The bibs feature a women’s specific Italian VUELTA chamois.